In the concept of digital advertising, businesses and marketers have to measure the effectiveness of the campaigns to make certain maximum return on your investment (ROI). One with the most traditionally used metrics for assessing ad performance is CPM, or Cost-Per-Mille. CPM marketing concentrates on the cost advertisers pay for https://canvas.instructure.com/eportfolios/3183227/Home/Understanding_CPM_Marketing_How_CostPerMille_CPM_Drives_Digital_Advertising_Success_