Insurance firms leveraging data analytics can better predict customer needs and achieve more sales compared to traditional methods. By analyzing unstructured web data, insurers gain valuable insights into customer behavior and market opportunities, enabling improved decision-making, business intelligence, and strategies for up-selling and cross-selling in a highly competitive digital ... https://www.insurancebusinessreview.com/news/benefits-of-data-analytics-for-insurers-nwid-69.html