Introduction The rapid advancement of generative AI models, such as GPT-4, industries are experiencing a revolution through AI-driven content generation and automation. However, this progress brings forth pressing ethical challenges such as bias reinforcement, privacy risks, and potential misuse. Research by MIT Technology Review last year, 78% of businesses https://challengesinaimarketing41592.blogocial.com/ai-ethics-in-the-age-of-generative-models-a-practical-guide-68893942